Articles on:

AI for Marketing & Sales

Marketing Mix Modeling, the future of measurement
AI for Marketing & Sales
Marketing Mix Modeling, the future of measurement

Filippo Trocca

10 Aug 2022 - ByTek

The transfer of personal data to the USA does not comply with the GDPR. Implications and solutions.
AI for Marketing & Sales
The transfer of personal data to the USA does not comply with ...

Filippo Trocca

02 Aug 2022 - ByTek

No-code and low-code: easy, integrated development for MarTech
AI for Marketing & Sales
No-code and low-code: easy, integrated development for MarTech

Luca Ricci

02 Aug 2022 - ByTek

RFM analysis for eCommerce: what it is and what are the 10 essential custom audiences you should map
AI for Marketing & Sales
RFM analysis for eCommerce: what it is and what are the 10 ess...

Alvise Corba

26 Jul 2022 - ByTek

Consumer goods: how to set up your insight-driven strategy
AI for Marketing & Sales
Consumer goods: how to set up your insight-driven strategy

Giuliano Maria Fabbri

22 Jul 2022 - ByTek

How to improve your marketing performance combining Human and Artificial Intelligence
AI for Marketing & Sales
How to improve your marketing performance combining Human and ...

Luca Ricci

26 May 2022

Using data to do SMarketing, using AI to accelerate and augment performance
AI for Marketing & Sales
Using data to do SMarketing, using AI to accelerate and augmen...

Marco Belmondo

10 Mar 2021 - Datrix

Between Analytics and Augmented Analytics there is the same difference between words and deeds
AI for Marketing & Sales
Between Analytics and Augmented Analytics there is the same di...

Marco Belmondo

22 Oct 2020

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